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Cave Mind
Humanity’s life process of Continuous Expansion and the eco-systemic complexity it has created has reached the boundaries of its term within the closed system we call Earth.
2012
Digital Art, Illustration, Writing
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KM Photography
Karen Millerora extends her talents working with everything from video installations to portraits and still life.
Herrera's professional relationship with Karen goes back several years. Lacking a proper branding outfit, Karen was in need of both promotional material and a cohesive visual presence. A website is currently under design.
2011
Branding, Web Design
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Bare
Nash was approached by Bare in 2009 to design the cosmetic's identity, ranging from logotype, stationery and packaging to the design and development of the website.
Bare specializes in a 'bronzing' skin care line offering the highest quality products made with authentic active substances. A clean visual language was developed to represent the products’ boldness and its clinical purpose. However, the typographic selection was carefully handled so that it would evoke a modern clientele. The icon is simply a bronze compact and the 'B', a brush stroke. The idea of elegantly painting yourself, something that all women are very familiar with. A color palette based on a warm summer environment was selected and one typeface, Proxima Nova is used throughout all branded material.
The nude model was chosen for her 'bare' boldness to employ temptation elements within the branding.
2009
Branding, Advertising, Web Design
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Dutch Oracle
An online system that delivers information on financial wealth success. The Dutch Oracle provides clients with critical information regarding investments. As a result of Herrera's rebranding the company enjoyed significant growth with all its major revenue streams.
2012
Branding, Web Development
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Oxford FSI
Oxford is a leading boutique financial services organization that offers a sophisticated portfolio of investment management capabilities.
Herrera was tasked with creating a brand identity that reflected the ethics and aspirations of a highly motivated and professional team. Her response was to develop a brand that defined OFSI's elevated and pre-eminent ambition, experience, and expertise in the global financial markets.
2011
Branding, Web Design
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J&M
Beauty, simplicity, and everlasting love. Our compounding roots grasp the life out of one another.
An anniversary card for my Mother and Father.
2012
Art Direction
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Taunovo Bay Fiji
Nestled on Viti Levu's most stunning white sand beaches on the tranquil shores of the coral coast lies Taunovo Bay, a five-star coastal resort. The resort offered to most prestigious in freehold beachfront living in Fiji.
Herrera was tasked with creating a brand identity that reflected the resort and culture. There was advertising and branding done for 2 stages of property releases. Both stages were a success and over 80% of the lots were pre-sold for Taunovo Beach.
2008
Branding, Advertising
